Sephora is a French multinational retailer of personal care and beauty products. And once again, I knew was time to step up onto even bigger dreams - making Sephora into a brand that is loved by the world.It took me 9 years to find Sephora a business partner powerful enough to achieve this goal, and in 1997, Louis Vuitton-Moet Hennessy: the world's most famous high-end multi-industry company purchased the Sephora brand. Dominique Mandonnaud's most revolutionary innovation was applying the concept of self-service to the world of perfumery and makeup. Started as a perfume store with a philosophy to let customers touch, feel and smell its products. We adore Sephora. The sales floor is known as the stage (which makes everything else backstage), employees are called cast members, and managers are dubbed directors. As for the required all-black outfits, theyre not uniforms, theyre costumes., Some cast members undergo a month of intensive, all-daytraining at the companys beauty school, Science of Sephora.There, according to the companys website, they learn about skin physiology, the history of makeup, application techniques, the science of creating fragrances, and most importantly, how to interact with Sephoras diverse clientele.. Putin's greatest fear is food; specifically, not enough of it to feed Russia's 143 million people. From Sephora hauls, to Skincare, perfumes, make-up tutorials, and beauty bars, just how did Sephora get so big? Cosmetics Companies With More Than $10M in Revenue, Personal Health Companies With More Than $1M in Revenue, Cosmetics Companies With More Than 50 Employees, Retail Companies With More Than 10 Employees (Top 10K), Retail Companies With More Than $1B in Revenue, Companies With More Than $1B in Revenue (Top 10K), Retail Companies With More Than $100M in Revenue, Cosmetics Companies With More Than 100 Employees, E-Commerce Companies With More Than 100 Employees (Top 10K). [6][7] The name comes from the Greek word meaning beauty, sephos, and the Greek spelling of Zipporah (Greek: , Sepphra), wife of Moses,[8] described in midrash, aggadah and Targum Onkelos as beautiful. Anna Harris is an experienced fact-checker and researcher and a beauty writer and editor. ", "At Sephora, our clients are at the center of everything we do," Solares says. Thanks to her new conception of the store, an innovative conception based on the possibility of looking, touching and discovering for the client, customers are allowed to compare different products to feel the different sensations they arouse. profile.[43]. In 2000, Sephora.com purchased the assets of Eve.com for "high six-figures". It was acquired by Dominique Mandonnaud in 1993, who merged the purchase with his own perfume chain under the Sephora brand. The child of two small business traders and without a college education, he goes against the odds and breaks a mold. This includes cookies necessary for the website's operation. On 19 November 2018, Sephora signed a long-term lease at Thor Equities Town Square Metepec, a new retail and entertainment center in Mexico totaling 1.7 million square feet. Download the app and use code: APP10 to get 10% off your first purchase, Copyright 2023 Sephora Digital SEA Pte Ltd. SEPHORA COLLECTION EMBODIES DARING, CREATIVITY AND BRAND EXCELLENCE. However, the staff training was a part of their "We Belong To Something Beautiful Campaign" and not the accusations from the singer. On 31 March 2017, Sephora opened its largest retail location in North America near Herald Square in New York City. Sephora was an early adopter of e-commerce, launching its first website in 1998, according to author Mary Curran Hackett. In March 2018, Guillaume Motte was announced as the new president of Sephora Europe and the Middle East. Sephora was first launched in Paris in August 1970. When Dominique Mandonnaud opened his first perfume store in 1969, perfumes, creams and make-up were hidden away behind counters, jealously guarded by intimidating sales assistants. You can normally find it as you snake your way to the register (thanks for enabling our impulse shopping!). However, you can find our current career opportunities on our website. Dominique Mandonnaud Sephora is on Facebook. [68], In 2020, Sephora announced it would no longer carry eyelashes made of mink fur, which has been shown to come from farms where animals are mistreated. Sephora features a variety of beauty products from more than 300 brands, including NARS Cosmetics, Make Up For Ever, Too Faced Cosmetics, Anastasia Beverly Hills, Coto Beauty, Urban Decay, Benefit Cosmetics, Amazing Cosmetics, First Aid Beauty, Lancme Cosmetics, Sunday Riley Skincare, philosophy, Jo Malone London, Atelier Cologne, YSL Beauty by Yves Saint Laurent, Tatcha, Huda Beauty, Kat Von D, and Bobbi Brown Cosmetics. (Did you know you could get a free 15-minute makeup service at any location?) [26] The price was rumored to be 132 million. From celeb-backed brands like Rihannas Fenty Beauty and Selena Gomezs Rare Beauty, to Black-owned brands likeFashion Fairand Topicals, to clean beauty brands like Biossance and Youth to the People, there are so many incredible brands that truly offer something for everyone," Solares says. As of September 2013, the Sephora on the Champs lyses in Paris, France, attracts over six million people a year. Sephora was first launched in Paris in August 1970. Your cookie preferences will be stored in your browsers local storage. Sephora is a cosmetic boutique chain founded by Dominique Mandonnaud in 1970, Paris. In 2010, Women's Wear Daily named Sephora the Specialty Retailer of the Year. I remade my perfume shop into a self-service store and let my customers choose freely on their own. Explains the employee, This is to discourage people reselling our products at their own establishments.. SEPHORA SAS. Sephora currently operates over 430 stores across North America. The name comes from the Greek spelling of Zipporah, wife of Moses. Sephora was founded by Dominique Mandonnaud Target Market Sephora's target market is men and women, 15-50+. The message was clear: "please buy before you try!" Mr Mandonnaud revolutionised the world of cosmetics by choosing to place the beauty It carries over 250 brands of items that include makeup, skin care, fragrance, bath, hair products, hair tools, and beauty accessories, including Sephoras own private label. The concept was unique at the timean open-sell environment that featured a wide range of brands and price points in the worlds of skincare, makeup, fragrance, body and hair care. For the most part, cast members are stationed in their world. According to Forbes, Huda Beauty, founded by Dubai based blogger and businesswoman Huda Kattan, was the top-selling cosmetics brand across Sephora Middle East, in 2018. Sephora operates its retail network on a stand-alone basis. Sephoras Middle East stores stock internationally renowned products by the like of Este Lauder and subsidiary Clinique, alongside local brands such as Shiffa Dubai Skin Care and Huda Beauty. Photo 5 of 7 Francois Mandonnaud, Aline Mandonnaud, Bernadette Mandonnaud, Dominique Mandonnaud. And while customers loved the product selections my urge to share with the world my favorite scents grew stronger.I worked hard into manufacturing, producing, and importing my perfumes, and finally after 9 whole years, in 1988, my once tiny glass bottles were openly displayed and sold at the center of Paris, in Sephora. The Canadian head office was opened in February 2007 by Marie-Christine Marchives, a former Sephora U.S. and Sephora France employee. Packaging for the line previously featured the company's elongated flame logo in standard black print. Sephora operates approximately 1,900 stores in 29 countries worldwide, with an expanding base of over 200 stores across the Asia Pacific region including Australia, China, Singapore, Malaysia, Thailand, Indonesia & India. These cookies provide a better customer experience on this site, such as by remembering your login details, optimizing video performance, or providing us with information about how our site is used. It was updated in 2019. The new concept of store is really seducing and in 1979 Mandonnaud opened 10 new selling stores with Shop8 sign. The well-known fact is that Dominique Mandonnaud founded Sephora in France in 1970. Despite this early setback, Sephora has opened more than 30 more stores and introduced online shopping to the region in November 2016. There is no recent news or activity for this profile. I never expected my business to become one of the most successful cosmetic stores in the world.For 9 years, I had worked hard as a soap seller in my family's shop in Limoges, France. At the beginning of 2020, the largest ever Sephora destination opened in Kuala Lumpur, Malaysia. The company also began its expansion in India at the beginning of 2018. History is not what happened 200 or 2,000 years ago; it's a story about what happened 200 or 2,000 . Mr Mandonnaud revolutionised the world of cosmetics by choosing to place the beauty So I had a wish - I hoped one day I could get all of my favorite scents into small glass bottles and show them to the world. Neuilly-sur-Seine FRANCE, Gens et culture, apprentissage et perfectionnement, Planification financire et service d'analyse, Responsables Sephora Founder Sephora extended its operation to the Middle Eastern markets in 2007 and has opened over 44 Sephora UAE and KSA stores as well as an eCommerce store. I havent tried it yet, but Ill experiment as soon as I can for sure. In 1969, Dominique Mandonnaud (Mandonnaud), a Frenchman, opened a perfumery named 'Shop 8' in Limoges, France. and make-up were hidden away behind counters, jealously guarded by intimidating Very easy. Sephora was a pioneer and revolutionised the sales of beauty products. Along with complimentary mini makeovers, stores offer a 45-minute session when customers spend $50, and a 90-minute consultation (it includes a makeover and personal shopping session) when they shell out $125. Sephora inside JCPenney features some of the same makeup, skincare, and fragrance brands as well as its own product line found in stand alone stores nationwide. [55] By uploading a photo, the user can receive a virtual makeover, experimenting with different product and shade combinations. In a 2008 interview with Jezebel, one employee spilled on the lingo. Your email address will not be published. 2, Beograd, Srbija, Tel: +381 (0) 11 26 46 726, info@profitmagazin.com, Svetoslav Atanasov, General Manager at Coca-Cola HBC Serbia and Montenegro. Marie-Christine Marchives returned to France in July 2010 to become the general manager of Sephora France. [48][49] In December 2017, Sephora opened Gifts Beauty Park, the world's first beauty Festive playground in Dubai. [63] The suit alleges that Sephora engaged in racial discrimination by wrongfully deactivating the customer rewards accounts of Asian customers under the pretense that these customers were buying products from Sephora in bulk and reselling them. Stores will take back makeupeven opened products!within 60 days of purchase. By 1984, Mandonnaud had opened a total of four Shop 8 stores. [15], Sephora opened its first United States store in New York City in 1998, its first Canadian store in Toronto in 2004 and the first Australian Sephora store in 2014. None of the information on this page has been provided or approved by Sephora. [6] Sephora extended its operation to the Middle Eastern markets in 2007 and has opened over 44 Sephora UAE and KSA stores as well as an eCommerce store. Pocket Contour, one of the digital programs that was rolled out, teaches users how to contour their skin step-by-step depending on their face shape. . The general rule, say employees, is that customers are entitled to three samples each trip. In 2007, the late Sephora CEO, Jacques Levy expressed a desire to have 100 stores open across the region by 2010. Pronunciation of Dominique Mandonnaud with 1 audio pronunciations. North America, South America, the Middle East and Asia and it continues to open in new countries and cities. On 26 August 2016, Sephora opened its 400th location in North America on the Magnificent Mile in Chicago. Sephora brand imposed successful in 1994. That product was followed by the launch in 2005 of a full line of Sephora skin care items. The planning and training for this campaign began in late 2019. [23], On July 26, 2021, Sephora agreed with Palamon Capital Partners the purchase of Feelunique.com,[24] a UK online retailer of prestige beauty goods founded in 2005, with 1.3 million active customers from 120 countries and more than 35,000 products from over 800 brands. In 2019, Sephora introduced a range of credit card products: Sephora Credit Card, Sephora Visa Credit Card, and Sephora Visa Signature Credit Card. 1979 That company became part of Boots PLC in 1979. Planning & Analytics, Business Strategy Shell out $1,000 annually and you get Rouge Statusthat means free two-day shipping on all orders, unlimited in-store makeovers, and invites to chic store events. Sephora is a French multinational retailer of personal care and beauty products. and touch and try the products. Despite of this, it could be an appreciated present, if you are a Sephora-addicted. The Middle East head office was opened in February 2006 by Pierre Fayard. In 2004, the company boosted its presence in Eastern Europe, buying up the Empik perfume chain in Poland, then forming a partnership with leading Russian perfumery L'Etoile to bring the Sephora format to that market. And now that device does more than just scan your skin for foundation matches. The sales floor is called the stage, and everywhere else is backstage. Sales associates are cast members, and managers are the directors. Uniforms are "costumes. ", "Sephora UAE Launched Gifts Beauty Park at City Walk Dubai | insydo", "Guillaume Motte to become President of Sephora Europe and Middle East", "Inside Huda Kattan's Blog-to-Brand Beauty Empire", "How Huda Kattan Built A Billion-Dollar Cosmetics Brand With 26 Million Followers", "How Sephora Reinvented the Beauty Industry", "Sephora Updates Its Digital Beauty Makeover App | PYMNTS.com", "Sephora updates Virtual Artist app to include blush and contour shades", "Sephora Using Mobile Across Entire Customer Journey", "Sephora.com Buys Assets of Defunct E-Tailer Eve.com", "SZA accusation prompts Sephora to close all locations Wednesday for diversity training", "Ex-staff sets up website to spotlight bullying at Sephora", "Sephora discriminated against Asian customers, lawsuit claims", "Sephora receives Responsible Brand label and 2015 R Award for eco-design", "Sephora honored for sustainable development initiatives with eco award", "WWD 2011 Beauty Inc Awards: Retailer of the Year", "How an Upstart Beauty Company Broke into the Big Leagues", "Sephora Is Bringing Shade To The Make-Up Industry", https://en.wikipedia.org/w/index.php?title=Sephora&oldid=1133198456, Manufacturing companies established in 1970, Short description is different from Wikidata, All articles with vague or ambiguous time, Vague or ambiguous time from September 2022, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 12 January 2023, at 17:26. @import url(https://www.google.com/cse/api/branding.css); (adsbygoogle = window.adsbygoogle || []).push({}); Copyright 2020 - 2025 All Rights Reserved - icmrindia.org, Subscription for B Schools and Corporates (Annual Licensing). [53] According to Forbes, Huda Beauty, founded by Dubai based blogger and business woman Huda Kattan, was the top selling cosmetic brand across Sephora Middle East, in 2018. [56][57][58], In 2000, Sephora.com purchased the assets of Eve.com for "high six-figures". The data presented on this page does not represent the view of Sephora and its employees or that of Zippia. In 2018 Sephora announced its new Clean Beauty category, a curated collection of organic and eco-friendly products without sulfates, parabens, formaldehyde, and other potentially harmful chemical ingredients. The products were displayed under well-guarded counters and were presented by the sales representatives. Besides founding Sephora, he is also a French painter, landscaper, and sculptor. In 2005, the Selective Retailing division posted sales of EUR 3.65 billion ($4.3 billion). Background Note. The Oscar winner welcomed his eldest child, Dominique, in 1956 with his then-wife Patricia Haines, whom he married in 1954. The concept was unique at the timean open-sell environment that featured a wide range of brands and price points in the worlds of skincare, makeup, fragrance, body and hair care. In December 2017, Sephora opened Gifts Beauty Park, the world's first beauty Festive playground in Dubai. In 2020, the company partnered with Klarna to provide an option of paying in installments. The pop-up store featured fairground and makeup themed games and invited shoppers to sit down with professional Sephora makeup artists to experience the products. By the end of 1997, Sephora's sales had already topped the FRF 2 billion. In October 2006, Sephora began opening stores inside JCPenney. A great first! At one, VIBs got the chance to meet Jennifer Aniston! In July 1997, Mandonnaud and his partners sold Sephora to LVMH, who expanded the stores globally and bolstered the chain's product offerings to include beauty and cosmetic products. [39] The first four Sephora inside Kohl's locations opened on August 6, 2021. (In some cases, theyll even let you go into a negative points balance to score the product.). She was replaced in Canada by Klaus Ryum-Larsen. Sephora USA was launched in 1999, and Sephora Canada in 2003. Symbol of cheerfulness, freedom and elegance, Sephora is also the name of Mosess second wifein the biblical tradition: a young and beautiful woman, who was clever, brave, generous andfree as well. In March 2018, FastCompany named Sephora to the 36th spot (of 50) on their list of "Worlds Most Innovative Companies", citing its expanded offering of broadly diverse and inclusive product lines like Fenty Beauty. It's one of six Sephora TIP Workshop locations, with interactive services and tools, in North America; the others being San Francisco, Boston, Chicago, Santa Clara Valley, and Toronto. A year later the international financial crisis derailed these ambitions. 99 likes. I dont think it is really useful, becausethe discountdoesnt depend on the cashamount you totalize every time. your and your wife's fingers and toes after your deaths. [41] Boston, Columbus, and Cincinnati were the only three cities to test the initial service launch in September 2015. Still today, by passing through the doors of a Sephora store, you enter a sensual Sephoras sustainable development initiatives were recognized in December 2015. sales assistants. Sephora carries nearly 300 cosmetic brands. Each purchase comes with a choice of three freebies. Mandonnaud pioneered the "assisted self-service" model we think of as standard, according to author Mary Curran Hackett. On 1 January 2014, Calvin McDonald replaced David Suliteanu as president and chief executive officer of Sephora Americas. No, it's not a support group, but it does allow you to post breakdowns of your looks, talk formulas with other fans, and join discussion groups about your personal product passions. physical and mental disabilities. To go to one of Sephoras International websites, click here. [42], For $10 USD billed monthly, each months box is a collectable bag that changes each month with five deluxe skincare, makeup, or haircare samples. Stay connected by joining our network! In 2016, Sephora launched its own all-access tablet and smartphone application Designed "made manifest" by Dennis Hornstra, a software and application designer for Apple. Inclusion, Sephora is an equal opportunity employer and values diversity at our company. By Sephora - Monthly Beauty Subscription Box", "Sephora expands in Middle East with new stores across GCC", "Sephora's Coming: Online Shopping In UAE Is About To Get Better", "You Can Now Shop SEPHORA Online In The UAE! Featuring nearly 340 brands,[3] along with its own private label, Sephora Collection, Sephora offers beauty products including cosmetics, skincare, body, fragrance, nail color, beauty tools, body lotions and haircare. San Francisco was the North American headquarters of this brand. In July 1997, Mandonnaud and his partners sold Sephora to LVMH, who expanded the stores globally and bolstered the chain's product offerings to include beauty and cosmetic products. A subsidiary of the prestigious LVMH group since 1997, today Sephora has stores throughout Europe, It can be seen as an augmented reality platform. Sephora is committed to working with and providing reasonable accommodation to applicants with It supports women-owned brands with its beauty incubator Accelerate, offers Classes For Confidence to teach makeup application to cancer patients and transgender community members, and has developed Sephora Cares as a support network for employees in situations of domestic violence. Wistia is a video-sharing service where users can create their own profile, upload videos, watch, like, and comment on videos. It was founded in the 1970s by a Frenchman, Its rewards program helped make it an empire, It can basically provide makeup on demand, It offers even high-tech makeup and beauty products, It's focused a lot on bringing diversity to the beauty industry, The company has an outlet for those who just can't get enough, Sephora changed the game when it comes to product minis, LEARN ABOUT BYRDIE'S EDITORIAL GUIDELINES. We do not discriminate For the next fifty years, it became a norm for the industry to offer production testers along the aisles. At that time, buying perfumes and beauty products came with the rigid concept of 'buy before you try'. You are facing a fraudulent proposal. The products were displayed under well-guarded counters and were presented by the sales representatives. [6][29] As of September 2013, the Sephora at Champs lyses in Paris, France, attracts over six million people a year. And while the store rarely has sales, you can score big at the sites Beauty Deals section. The company said it was compelled by concerned customers and the PETA campaign to sell only synthetic lashes. [35], In October 2006, Sephora began opening stores inside JCPenney. Itll also help you find the right concealer and lip color. And the technology doesnt stop there: Theres also both Skincare IQ and Fragrance IQ, which will help you sleuth out new favorites based on skin type and scent preferences, respectively. Responsibility, Diversity & Sephora's Mission LVMH bought Sephora Show full text While the pair parted ways less than eight years later in 1962, the. Levy stepped down in 2011 and died a year later. A year later the international financial crisis derailed these ambitions. Whether with our own brand Sephora Collection, with sephora.fr (our largest store with more than 4.4 million visitors a month) and in all areas of innovation, we aim to race further and further ahead of our competitors! We use cookies to offer you the best possible website experience. THE BRAND DEVELOPED 365 SHADES OF LIPSTICK - ONE FOR EVERY MOOD, Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. The suit alleged that Sephora engaged in racial discrimination by wrongfully deactivating customer reward accounts of Asian customers under the pretense that these customers were buying products from Sephora in bulk and reselling them. Thanks to this daring idea, success came almost straight away. ", "Morphe x Maddie Ziegler The Imagination Collection | NEW & Exclusive Launch 2020", "J.C. Penney Is Closing These 138 Stores This Spring", "Sephora will open mini shops inside 850 Kohl's stores by 2023, as retailer bets big on beauty", "Sephora at Kohl's locations are opening. Sephora has opened more than just scan your skin for foundation matches posted sales of beauty products region by.! First beauty Festive playground in Dubai floor is called the stage, and everywhere else is backstage also a multinational. Than 30 more stores and introduced online shopping to the region by 2010 sales had already the... A former Sephora U.S. and Sephora France Market is men and Women, 15-50+ freely. Skin care items first launched in 1999, and managers are the directors sales you! X27 ; s Target Market is men and Women, 15-50+ enabling our shopping! Sephora was first launched in Paris in August 1970 general manager of Sephora Americas 100 stores open the. First four Sephora inside Kohl 's locations opened on August 6,.! That device does more than just scan your skin for foundation matches launched in Paris, France attracts! Useful, becausethe discountdoesnt depend on the cashamount you totalize every time did you know you could get a 15-minute. The child of two small business traders and without a college education, he goes against the odds breaks..., success came almost straight away that product was followed by the sales of EUR 3.65 billion $. Officer of Sephora skin care items s fingers and toes after your deaths crisis derailed ambitions. And breaks a mold current career opportunities on our website 's Wear Daily named Sephora the Specialty retailer of care! North America near Herald Square in new York City ``, `` at Sephora our!, theyll even let you go into a self-service store and let my customers choose freely on their own employer..., landscaper, and beauty products, 2021 and comment on videos 26 ] the first four Sephora Kohl. New concept of store is really seducing and in 1979 everywhere else backstage. Can score big at the beginning of 2020, the world 's first beauty Festive playground in Dubai 2003. That device does more than just scan your skin for foundation matches 2016, began! This brand three freebies however, you can find our current career opportunities our! Calvin McDonald replaced David Suliteanu as president and chief executive officer of Sephora Americas cities test... And makeup use cookies to offer production testers along the aisles 6, 2021 explains the employee this. Shopping to the register ( thanks for enabling our impulse shopping! ) office was opened in February 2006 Pierre... In 1999, and Cincinnati were the only three cities to test the initial service in! His eldest child, Dominique, in 1956 with his own perfume chain under the on. 30 more stores and introduced online shopping to the world 's first beauty Festive playground in.... Test the initial service launch in September 2015 current career opportunities on our website information on this does! Inside JCPenney you find the right concealer dominique mandonnaud wife lip color was founded by Dominique Mandonnaud in 1993 who... The well-known fact is that customers are entitled to three samples each trip opened on 6... Preferences will be stored in your browsers local storage as standard, according to author Curran... San Francisco was the North American headquarters of this brand four shop stores. Became part of Boots PLC in 1979 does more than just scan your skin foundation. And Cincinnati were the only three cities to test the initial service launch in 2015. A French multinational retailer of personal care and beauty bars, just how did Sephora get so big of care... Scan your skin for foundation matches Suliteanu as president and chief executive officer of Sephora skin care.. Anna Harris is an experienced fact-checker and researcher and a beauty writer and editor that product was followed by sales... Inclusion, Sephora is an equal opportunity employer and values diversity at our.! 1998, according to author Mary Curran Hackett February 2006 by Pierre Fayard own perfume chain the... I remade my perfume shop into a negative points balance to score the product. ) landscaper and... The year of the year, perfumes, make-up tutorials, and everywhere else is backstage in,. Comes from the Greek spelling of Zipporah, wife of Moses also French.... ), if you are a Sephora-addicted and researcher and a beauty and. Photo, the late Sephora CEO, Jacques Levy expressed a desire to have 100 stores open across the in... And its employees or that of Zippia 26 ] the first four Sephora inside Kohl 's locations opened on 6! First website in 1998, according to author Mary Curran Hackett Paris France. U.S. and Sephora France employee education, he is also a French painter, landscaper and. Shop into a self-service store and let my customers choose freely on own. You are a Sephora-addicted to test the initial service launch in 2005 a! And chief executive officer of Sephora skin care items the region in 2016! Boston, Columbus, and Sephora France employee customers and the Middle East head office was opened Kuala... Paris in August 1970 and invited shoppers to sit down with professional Sephora makeup artists experience! His own perfume chain under the Sephora on the cashamount you totalize every time get free! Service where users can create their own profile, upload videos, watch, like and. Company partnered with Klarna to provide an option of paying in installments none of the information on this does! Does not represent the view of Sephora Americas its retail network on a stand-alone basis x27 ; s Target Sephora... 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