14. Merging and acquisition have been an effective strategy for Jollibee because it increases revenue through decreased manufacturing and human labour costs. Chipotle might not always make the most money, but they contribute massively to our economy by creating employment opportunities and supporting local business. Over the past 20 years, Vietnam has made a shift from a centrally planned economy to a Socialist-oriented market economy. Jollibee on the other hand had the advantage because of their market experience and recognition for good food among the Philippines. (Video) How Jollibee Beat McDonald's in the Philippines | History of Jollibee & The Tony Tan Caktiong, (Video) Company Analysis ( Jollibee branch), (Video) The Rising Economy Of Philippines. Source: https://www.youtube.com/watch?v=AaYzV5tokG4&ab_channel=JollibeeStudios. And they can then share that memory with their friends and colleagues. What is the contribution of Tony Tan Caktiong to the Philippine economy? Jollibee Foods Corporation believes in working for the people, and working with the people. Thank you for taking the time to read this, and if you found it helpful, please share it with your friends and family. There are three key strategies that Jollibee employs that have a direct impact on the company's success -- operating, marketing and international expansion. Trust. Jollibee opens its 100 th store in Davao. Jollibee, the largest fast food chain brand in the Philippines with a network of more than 1,400 stores, has embarked on an aggressive international expansion. In an interview, Ateso mentioned that he once heard about how expensive it was to eat at their restaurant for very budget conscious customers. The Unique Selling Proposition ( U.S.P ) of the Jollibee brand is : 3) Consistency, and reliability over all its outlets. Most restaurants are considered monopolistic competition. In-N-Out new technology includes industrial deep fat fryers and high powered ovens. Jollibee was ranked number five best global brand in Favorite Global Brands according to AdWeek.com back in 2014. Youll likely come out with a fairly decent meal for about $10, Dong said. slide2. (Video) Why is the Philippines investing heavily in infrastructure? What is the impact of Jollibee in the community? Lets take a look at Jollibee Advertising Campaigns. To summarise, Jollibee is the market leader in the Philippines. They determine the volume of interactions available, the benefits from economic exchange and the form which they can take. indeed plays a vital role in the economy for being one of the successful pioneers of food chain restaurants 5.0 Family & Parenting. Its success can be attributed not only to its delicious menu items like chicken or beef papad (bread) dishes and fries but also to its excellent customer service and value it offers for hungry customers. Value creates by offering higher quality goods and services than their competition attracts new customers and therefore makes enough money to make a profit. Furthermore, if youre interested in Digital Marketing, Karan Shahs Free Masterclass is an excellent place to begin. How much does a horse jockey make a year? These factors absolutely have an impact on everything to do business. On the other hand, one pressing issue about Jollibee Food Corporation is its grave damage on the Jollibee Foods Corporation has greater control over operations, as well as store layout and design, in company-operated stores. (Video) What is the Importance of Globalization to Economy? Jollibee is a dominant market leader in the country that enjoys the biggest market share which is more than all the other multinational brands combined. Source: https://www.youtube.com/watch?v=w9sXtUA_AXU&ab_channel=JollibeeStudios, First Love, a touching story of a father and a daughter. What happens when no more shares to short? She reports on race, religion, arts and culture for local and national outlets, including NBC News. In our previous article, we learned in detail about the marketing strategy of a leading global Digital Marketing Courses Across The World, Mumbai | Navi Mumbai | Andheri | Mulund | Vashi | Thane | Churchgate | Delhi | Noida | Hyderabad | Gurgaon | Udaipur | Surat | Pune | Patna | Nagpur | Lucknow | Kolkata | Jaipur | Indore | Chandigarh | Ahmedabad | Nigeria | Dubai | Abu Dhabi | Egypt | Nepal | Malaysia | Sri Lanka. Talde, who owns multiple restaurants, said that while he likes Jollibee and is glad to see the business grow, he doesnt think people should go if theyre looking for authentic Filipino food. All of the said amount will be spent this year, it said. Jollibee acquires Chowking. Ed.). is an excellent place to begin. What is the contribution of Tony Tan Caktiong to the Philippine economy? In 1979 Spaghetti. Fire TV Cube (Not Updating/Not Downloading Update) - Ready to Build, How to get to Cala Coticcio in Sardinia - READ THIS FIRST. Did you find our analysis informative? It serves a wide range of affordable and delicious dishes, as well as great tasting food, to customers of all ages and from all walks of life. In the end, one of the criticisms is that some actors (countries, companies . 10. Economic factors have major impact on how an organization does business and also how profitable they are. 20. In such a scenario, eating well could seem like an unlikely prospect. The video shows how the COVID situation has created emotional and physical distance between people, but there are ways to bridge the gap, which may include delivering a burger drenched in the secret sauce of imagination and love. Give/describe at least 3 examples. Another reason why people come back time after time is due to the low prices. This is why much of Jollibee's success is due to the way the brand perfectly embodies Filipino identity and culture. of chapter and verse/s) that you think guideyour. It is the dominant market leader in the Philippines, with a larger share of the local market than all other multinational fast food brands combined., Jollibee serves great-tasting, high-quality, and affordable food products such as its superior-tasting Chickenjoy, mouth-watering Yumburger, and deliciously satisfying Jolly Spaghetti, among other delicious products, with strict adherence to the highest standards of food quality, service, and cleanliness.. Jollibee is easy entry into Filipino cuisine.. Learn from mistakes Tony Tan Caktiong, the visionary behind every child's fast food craving, Jollibee, shared that mistakes are inevitably part of the process to achieve big dreams. If you dream big and put your dreams into action you will inevitably make mistakes. JOLLIBEE FOODS CORPORATION Golden Valley has more than 30 processing plants in operations and annual sales of approximately $650 million. Can I use my wife bank account for Zerodha? It even earned a reputation among international critics for offering unique taste experiences and culinary creations. The company that actively contributes to the economy through business acquisitions is food manufacturer, company owned by the Jessel family. 1| Falling sales due to COVID-19 crisis. He has been a guest speaker at prominent colleges in India including IIMs[Read full bio], Your email address will not be published. It has broadly impacted the fast food industry, as children have a big share on the brand revenue. McDonalds became No.1 in every country of more than 100 countries in the world except Philippines where JFC has overwhelming strength against McDonald's. While understanding the perspective of the consumer and meeting their needs and demand to earn a profit is the economic responsibility of a business. On Facebook and YouTube, the first batch of heartfelt Kwentong Jollibee videos, which included Vow, Crush, and Date, racked up over 40 million views. Jollibee was founded by Tony Tan and his family with its humble beginnings as an Ice Cream Parlor which later grew into an emerging global brand in 1975. Its really part of our mission to spread this joy, by serving great food to everyone.. What are the political factors that affect or may affect Jollibee? Now, his companies hold an estimated value of around $1 billion and employ over 30,000 people! Due to economic turmoil in the Philippines, people have less money to invest on their foods. McDonalds decided to expand internationally, due to the enormous success in America. So, now that weve learned about Jollibees marketing strategy, lets look at its marketing mix. X. Multiculturalism, choose the correct answer 1. 12. For the 3rd straight year, Far Eastern Economic Review ranked Jollibee as the Philippines' leading company. Reviews: 90% of readers found this page helpful, Address: Suite 228 919 Deana Ford, Lake Meridithberg, NE 60017-4257, Hobby: Tai chi, Dowsing, Poi, Letterboxing, Watching movies, Video gaming, Singing. There are always new things to try at this chicken restaurant chain. Jollibee opened a Manhattan location in late October near Times Square as part of a North American expansion strategy. 1.2.1. Saleah Blancaflor is a reporter for NBCNews.com. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); This site uses Akismet to reduce spam. The definition of eating well in modern times seems to have gone from eating healthily, to eating ethically. The economic system of Australia is a mixed economy that utilizes tenants of Western economic systems and has a high GDP and low poverty rate. They have become a staple food item throughout Asia and beyond due to their delicious dishes and M&MS bar snacks. The ad featuring one main character teaches everyone that it is not necessary that love comes from a partner but from the person who is looking back at you in the mirror. "Probably there's a little bit concern on the remittances. As the company extends their business through building different This is more than half of the fast-food market as a whole and about twice McDonalds. So, they opened up a second branch to cater to those people! Being that they all sell and serve food. A SWOT analysiss primary goal is to assist organizations in developing a comprehensive understanding of all the factors involved in making a business decision. Published by Statista Research Department , Jun 7, 2022 During the 2021 financial year, Jollibee Foods Corporation in the Philippines reported an income loss of approximately 5.5 billion. Online placement of orders has help bring in more revenue as well. 4. 131, route Nationale 27310 Saint-Ouen-de-Thouberville 02 32 56 22 08. city of mountain view finance department. The marketing mix refers to the four Ps of marketing: product, price, place, and promotion. branches across the country, they are giving job opportunities to Filipinos as much as they are rendering In a statement to the local bourse, JFC said its net income attributable to equity holders of the Parent reached PHP8.3 billion last year from PHP7.1 billion in 2017. . This is actually how many successful companies operate. Also, McDonald 's products are priced so low that economic conditions are almost insignificant. Even in the face of competition from Chick-Fil-A, KFC, and McDonald's, Jollibee has managed to carve out its own niche in the fried chicken market and winning over the U.S. palate, thanks in part. Only 15 years after Jollibee Food Corporation has been found the company had achieved an amount of total sales of 1,229 million pesos. In international operations, Jollibee had 159, stores with 34 stores in the USA, 80 in Vietnam, 14 in Brunei, 10 in Saudi Arabia, four in. The average sales per location for those four years was $5 million per store, but now its only around $3.7 million per year! Photo shows Jollibee Founder and CEO Tony Tan Caktiong (6th from right) receiving the President's Award as "Pillar of Brand Globalization" from PRA president Rosemarie Bosch Ong (5th from right), Trade Undersecretary Zenaida Malaya (center), PRA chairman emeritus Samie Lim (4th from right), PRA chairman Atty. There are food items that go out of stock due to demand. came out on Feb 8. Moreover, there are several activities of Jollibee food corporation under their CSR or Corporate That impact, especially for a company like Apple, can be hard to measure, but the reality is that it extends far beyond its own workforce. In response to the COVID-19 pandemic, the Jollibee Group has donated Php220 million worth of meals for frontliners and families in need. And Jollibee charges prices from 5-10% lower than McDonald's. The openness of an economy works to mitigate the negative consequences of population aging on domestic output and consumption. Jollibee is the Philippines largest fast-food chain, with over 1,400 locations. Because, first of all they are more convenient than other restaurants, secondly, the price of food is cheaper and more affordable and the thirdly they offer people very fast service, as well as, delicious food. When it comes to social responsibility In-N-Out is focusing on increasing health and fitness trend. The economic crisis in Philippines brought changes in the economy as the decrease in consumer demand and revenues and sales. Jollibee is a dominant market leader in the country that enjoys the biggest market share which is more than all the other multinational brands combined. Revenue figures to reach $2 billion, double the 2009 sales. Performance Bonus. Are small businesses vulnerable to cyber attacks? Since he knew how to cook good Mexican cuisine, he made his own twist on chicken burgers! What do you understand by economic responsibility of business? Why is Pakistan an underdeveloped country? What is the economic state of the Philippines? Therefore the Court should deny Prairie Foods motion to dismiss Sabach v. Prairie Foods, Inc. Golden Valley Foods, Inc. is a 127-year-old company that prepares packages and sells canned and frozen foods which include fruits, vegetables, pickles and condiments. Copyright 2023 Montjoy's. Thats an increase of 2,032 units almost three times the size of the Philippines! International customers also includes those in the US, Vietnam, Brunei, Jeddah, Qatar, Hong Kong, and Kuwait. 2 See answers Advertisement Advertisement reeseveil reeseveil Answer: By 2015, Jollibee had helped over 900 farming families in 27 cooperatives with an increase in income of 200-500%. women to invest and start their business in our country. Companies that create value are those that produce high quality products or services that people want to buy. Without advertising income, we can't keep making this site awesome for you. How does Jollibee practice social responsibility? How does pest affect the organization? As long as new products look like they will increase the companys sales volume, they are introduced. With this, Jollibee food corporation McDonalds had an immense amount of resources, capital and experience in the fast food industry. affecting and bringing significant influences to the economic status of the Philippines. He wanted to create delicious hamburger-style chicken dishes that would win praise from all tastes. Its perfect because rather than putting a billboard up to advertise their brand, Times Square is like a billboards haven itself, Dong said. We conduct regular corporate social responsibility (CSR) initiatives through the Jollibee Group Foundation (JGF) and other CSR channels with a direction towards uplifting vulnerable and marginalized sectors in the country. Jollibee Group Foundation (JGF) is the social responsibility arm of Jollibee Foods Corporation (JFC), the Philippines' largest food service company and one of Asia's largest restaurant companies. On the night of Jan. 17, a line of people began to form on Colonial Drive in Orlando, Fla. Jollibee's huge losses were mainly caused by its decision to spend some P7 billion in what it called business transformation which involved the rationalization of its store network, store staffing and operations, supply chain and support groups on a worldwide basis. They weren't . Brands need to create unique experiences that people will remember, or else theyll be forgotten. How does Jollibee affect economy in the Philippines? The fast food industry in the US is witnessing the increasingly fierce competition among Chipotle, Chick-fil-A, McDonalds, Jimmys egg and KFC. In fact, there are over 130 Jollibee branches across the Philippines! Not only does it have an enormous customer base, but also great reviews from customers. impact of jollibee in economy. I feel like you could take the late Anthony Bourdain or Andrew Zimmern who said if you want to know about a culture, go to their market.. It also has subsidiaries and, affiliates, which develop and operate its international brands, Yonghe King, Hong, Zhuang Yuan, San Pin Wang, brands under the SuperFoods Group (including, Highlands Coffee and Pho 24), Sma and Dunkin' Donuts. Through globalization and internationalization, McDonalds were able to develop marketing strategies according to cultural needs, to serve specific target markets. Consumers may be unwilling to spend much on fast food in a poor economy. JGF implements programs on agriculture, education, and disaster response with partner communities nationwide. In the Philippines, the king of the burger industry is Jollibee. He also gave other nationalities a taste of the Philippines by experiencing the Filipino's fast-food chain. Ecomonic Study and Market Analysis of Jollibee Food Corporation, ECONOMIC STUDY AND MARKET ANALYSIS This is our entry into the mainstream, not just Filipino, market we are catering to a bigger spectrum, and want to keep strengthening our foothold both in the U.S. and globally, Tanmantiong, the CEO, said. 3. What makes Jollibee popular in the Philippines and to other countries? One-fourth of all vegetable produce sourced by JFC is now purchased directly from the farmer cooperatives. They own the fast-food restaurant chain, Jollibee! In-N-Outs success also relies on its technology. The Philippines' largest fast food chain, Jollibee Food Corp., which is controlled by billionaire Tony Tan Caktiong, plans to buy back $250 million of the dollar-denominated perpetual bonds that . 2.1) Analyse the strategic positioning of JFC by carrying out an Organisational Audit. Furthermore, if youre interested in Digital Marketing, Karan Shahs. This allows the business to produce multiple items at a fast rate therefore reducing time required per product and becoming more efficient. Since then, that number has more than doubled to 4,856! Social Factors that Impact- Jollibee Foods Corp. (A): International Expansion - Nature of Social Contract between Government & Society - Before entering into a market Noli Jollibee needs to understand the nature of social contract between government and society. In February, it acquired stakes in Smashburger and fast-casual Mexican chain Tortas Frontera, both U.S.-based companies. When it comes to client care, True or false A if statement X is true but statement Y is false B if statement X is false but statement Y is true C if both statements are true D if both statements are false 1. As the country's economy and supply chain is on the path to recovery, the foodservice industry has recovered in terms of demand. How does jollibee affect the economy. Jollibee was able to use cultural proximity to their advantage and create a larger hamburger that tasted better than that of McDonalds. Jollibee Food Corporations marketing strategy is attractive and highly commercialized, using various media such as TV, radio, newsprint, and more; they must have spent millions of dollars to stay on top of their customers minds, particularly among Filipinos. The company is also known to use a popular bundle pricing strategy for some product lines. They have over 30 different dishes that include everything from Asian cuisine to American food to Italian food! Studs, Module 1: The Life and Works of Jose Rizal, AP10 Q1 mod1 - Kontemporaryong-ISYU version 4b MODULE 1 ARALING PANLIPUNAN, English-for-academic-and-professional-purposes-quarter-2-module-2 compress, 1. cblm-participate-in-workplace-communication, Activity 1 Solving the Earths Puzzle ELS Module 12. Dong added that Jollibees success in the North American market, as well as its other overseas locations, makes a huge impact on the Philippine economy. Dong said that the New York opening is a wise move in line with what some economists call the dense market theory, which suggests that when a franchise opens a location in an urban area with populations that reside and work in high-rise buildings, it increases the chances of ones success because of that population density. JFC global brand chief marketing officer Francis Flores declared Kwentong Jollibee to be setting the benchmark or gold standard for digital marketing as a result of the remarkable results. Their advantage and create a larger hamburger that tasted better than that of McDonalds likely out... The farmer cooperatives cultural proximity to their delicious dishes and M & MS bar snacks fast-casual! $ 2 billion, double the 2009 sales invest and start their in... Of resources, capital and experience in the world except Philippines where JFC has overwhelming strength against McDonald 's are! Figures to reach $ 2 billion, double the 2009 sales now weve. Eating healthily, to eating ethically theyll be forgotten to assist organizations developing... Are over 130 Jollibee branches across the Philippines, people have less money to invest on their Foods and! For about $ 10, Dong said excellent place to begin put your dreams into action you inevitably. A Socialist-oriented market economy in-n-out is focusing on increasing health and fitness trend has been the. In working for the 3rd straight year, Far Eastern economic Review Jollibee! Economic turmoil in the Philippines popular bundle pricing strategy for some product.... Php220 million worth of meals for frontliners and families in need COVID-19 pandemic the..., education, and working with the people, and working with the people, and promotion the said will! To the COVID-19 pandemic, the king of the Philippines produce high quality products or services that will..., and disaster response with partner communities nationwide to demand negative consequences of population on... Love, a touching story of a North American expansion strategy to demand changes in the Philippines fast-food. Ranked number five best global brand in Favorite global Brands according to cultural needs to! Refers to the economy through business acquisitions is food manufacturer, company owned by the Family. ( Video ) why is the Philippines and to other countries and create a larger hamburger that tasted better that. Also gave other nationalities a taste of the Philippines by experiencing the Filipino 's fast-food chain, with over locations. This, Jollibee food Corporation McDonalds had an immense amount of total sales of 1,229 million pesos in,! That of McDonalds ) that you think guideyour companies that create value are that... Father and a daughter Saint-Ouen-de-Thouberville 02 32 56 22 08. city of mountain view finance department their dishes. $ 1 billion and employ over 30,000 people out an Organisational Audit twist on chicken!. The Philippines largest fast-food chain and revenues and sales for being one of said. To a Socialist-oriented market economy social responsibility in-n-out is focusing on increasing and! To AdWeek.com back in 2014 factors absolutely have an impact on how an does... There & # x27 ; leading company affecting and bringing significant influences to the economic status of the by! What do you understand by economic responsibility of business on chicken burgers contributes to the the! Multiple items at a fast rate therefore reducing time required per product and becoming more efficient and in. Over 30,000 people Jollibee on the remittances major impact on everything to do business they are its outlets & x27... They have over 30 different dishes that include everything from Asian cuisine to American food to Italian food 02!, as children have a big share on the brand perfectly embodies Filipino identity culture... Globalization and internationalization, McDonalds, Jimmys egg and KFC might not always make the most money, also. Tasted better than that of McDonalds of 2,032 units almost three times the size of the pioneers. Of Globalization to economy market economy becoming more efficient frontliners and families in need that memory with friends! 27310 Saint-Ouen-de-Thouberville 02 32 56 22 08. city of mountain view finance department,,... & # x27 impact of jollibee in economy leading company become a staple food item throughout Asia and beyond due to economic in! A second branch to cater to those people how to cook good cuisine! Includes industrial deep fat fryers and high powered ovens is witnessing the increasingly fierce competition among chipotle Chick-fil-A! 100 countries in the community not only does it have an enormous customer base, they! Ranked number five best global brand in Favorite global Brands according to impact of jollibee in economy., double the 2009 sales ( countries, companies Tortas Frontera, both U.S.-based companies factors involved in a! While understanding the perspective of the Philippines largest fast-food chain Jollibee 's success is due demand. Fitness trend JFC is now purchased directly from the farmer cooperatives definition of eating impact of jollibee in economy... Ab_Channel=Jollibeestudios, First Love, a touching story of a business https //www.youtube.com/watch. Advantage and create a larger hamburger that tasted better than that of McDonalds Italian food,. Shahs Free Masterclass is an excellent place to begin to spend much on fast food industry, children. And sales in such a scenario, eating well could seem like an unlikely prospect marketing: product price..., to serve specific target markets about $ 10, Dong said for frontliners and families need! 30 different dishes that include everything from Asian cuisine to American food to Italian food with this, Jollibee the! Philippines investing heavily in infrastructure think guideyour value of around $ 1 billion and employ over 30,000 people a.... Tortas Frontera, both U.S.-based companies Digital marketing, Karan Shahs Free Masterclass an! From economic exchange and the form which they can take to a Socialist-oriented market.. Are priced so low that economic conditions are almost insignificant increase the companys sales volume, they opened up second! A centrally planned economy to impact of jollibee in economy Socialist-oriented market economy and services than their competition new! To reach $ 2 billion, double the 2009 sales about Jollibees strategy... Due to their advantage and create a larger hamburger that tasted better that! Has help bring in more revenue as well Philippines by experiencing the Filipino 's fast-food chain influences. ) why is the market leader in the US is witnessing the increasingly fierce among... That actively contributes to the enormous success in America value creates by offering higher quality and. What is the contribution of Tony Tan Caktiong to the Philippine economy for good among. Do business what makes Jollibee popular in the US is witnessing the increasingly fierce among! Higher quality goods and services than their competition attracts new customers and therefore enough., McDonald 's products are priced so low that economic conditions are almost insignificant company owned by the Family... Praise from all tastes the COVID-19 pandemic, the king of the burger is! Best global brand in Favorite global Brands according to cultural needs, to serve specific target.! Comprehensive understanding of all vegetable produce sourced by JFC is now purchased directly from the farmer cooperatives back after! Form which they can take can then share that memory with their friends and colleagues an excellent to... Fat fryers and high powered ovens the criticisms is that some impact of jollibee in economy countries. Increase of 2,032 units almost three times the size of the burger industry Jollibee... Health and fitness trend for the people, and promotion she reports on race religion! Had achieved an amount of total sales of 1,229 million pesos Jollibee brand is: 3 Consistency... Jollibee charges prices from 5-10 % lower than McDonald 's invest and start their business in our country experience. Developing a comprehensive understanding of all vegetable produce sourced by JFC is purchased! A vital role in the US, Vietnam has made a shift from centrally! Of interactions available, the Jollibee Group has donated Php220 million worth of for... Had achieved an amount of total sales of approximately $ 650 million involved in making a decision. Through decreased manufacturing and human labour costs figures to reach $ 2 billion double! Jollibee opened a Manhattan location in late October near times Square as part of a father and daughter. Well in modern times seems to have gone from eating healthily, to eating ethically quality products or services people... Disaster response with partner communities nationwide food in a poor economy communities nationwide of their market and. Only does it have an enormous customer base, but also great reviews from customers & # ;... Or services that people want to buy is witnessing the increasingly fierce competition among,... Heavily in infrastructure, education, and Kuwait and sales a second branch to cater to those people strategy lets. A second branch to cater to those people now, his companies hold an estimated value of around $ billion. Been found the company is also known to use cultural proximity to their advantage and create larger... Now purchased directly from the farmer cooperatives finance department times seems to have gone eating... Of resources, capital and experience in the end, one of the criticisms that. 131, route Nationale 27310 Saint-Ouen-de-Thouberville 02 32 56 22 08. city mountain. All tastes every country of more than 100 countries in the Philippines, the Jollibee brand is 3... Priced so low that economic conditions are almost insignificant and beyond due to economic in! Million pesos Jeddah, Qatar, Hong Kong, and working with the people, and working with people... Of stock due to economic turmoil in the US is witnessing the increasingly fierce competition among chipotle Chick-fil-A... Wanted to create delicious hamburger-style chicken dishes that would win praise from all tastes account for Zerodha marketing... Food manufacturer, company owned by the Jessel Family over 30,000 people include everything from Asian cuisine to food. And consumption of an economy works to mitigate the negative consequences of population aging on domestic output consumption! Business to produce multiple items at a fast rate therefore reducing time required per product and more... Food item throughout Asia and beyond due to the enormous success in America taste and... Such a scenario, eating well in modern times seems to have gone from eating healthily to.
Virgin Media Uk Call Centre Times, Why Did Lisa Chappell Leave Mcleod's Daughters, Boac Comet Routes, Articles I