One product that got to me? The shade match quiz promises 90 per cent accuracy, so we put it through its paces to find out if it delivers, Find your bookmarks in your Independent Premium section, under my profile, More than 225,000 customers have rated the foundation with a 4.5-star review. I was happy to find that blending the foundation was effortless, and the finish looked like my skin. The dream. We tried the Il Makiage foundation to see if its worth the hype. Prior to that, the only outside investor Oddity brought in was private equity powerhouse L Catterton, which helped fund the company's U.S. launch. Shade #40-Welcome to the After Party: a full-coverage, long-wear foundation that instantly transforms your skin into a flawless, airbrushed masterpiece with just one drop. Even when Im wearing nothing on my face, I can swipe this across my cheek in a line, and in a second, it blends in and you cant even tell. 2023 CNBC LLC. After finding our shade, 040, we waited excitedly for it to arrive before using it as we would normally apply our usual foundation. After 14 days, if you decide to keep the product, they will charge the full price for the items that you keep. He pointed to Oddity's token offering as further evidence the company could soon have a public stock ticker. If so, you'll be wanting to know about IL MAKIAGE, the latest cosmetic has officially landed in the UK and is set to change the way we shop. Not only does Il Makiage's extensive colour-match quiz find your foundation, it also matches up the F*ck I'm Flawless concealer mine was significantly lighter which made me apprehensive at first but it worked wonders for both covering up and contouring. If you reside in an EU member state besides UK, import VAT on this purchase is not recoverable. shades of Il Makiage's Lip Slip lip colour, ranging from pinks and reds to browns and nudes (we tested out Pink Lady and Pale Pink). Buying complexion cosmetics online can be tricky, but IL MAKIAGE expertly shade matches to your skin tone without ever having seeing your face. Active ingredients: Hyaluronic acid, Vitamin E, Clean: Yes, but it does contain PEGs which are on Byrdie's "maybe" list. This amount is subject to change until you make payment. RAW NO FILTER VIDEO!!! Can this sheet mask from Revolution Skincare clear up maskne? The company insists the algorithm works and says it gets the shade right more than 90% of the time. It unfortunately didnt deliver on giving us a perfect match for our skin tone, the brand's main selling point, which left us disappointed, despite how well it performed. When I explained this foundation to a friend, the first thing I said was that it blends seamlessly. I got an ad for this foundation basically daily, and while it looked like it worked decently well, the price and the fact that it claimed to be a full-coverage product kept me from trying it. "Companies that are not considering an IPO don't issue a press release saying that tokens will convert at the time of an IPO.". Aqua/water, Cyclopentasiloxane, Dimethicone, Isododecane, Talc, Peg-10 dimethicone, Ethylene/acrylic acid copolymer, Octocrylene, Alcohol denat, Peg-4, Isononyl isononanoate, Caprylyl dimethicone ethoxy glucoside, Polymethyl methacrylate, Myristyl lactate, Polysorbate 20, Sodium chloride, Disteardimonium hectorite, Cetyl dimethicone, Dimethicone/vinyl dimethicone crosspolymer, Benzyl alcohol, Sodium dehydroacetate, Hydrogen dimethicone, Silica, Magnesium aluminum silicate, Tocopheryl acetate, Triethoxycaprylylsilane, Aluminum hydroxide, Polymethylsilsesquioxane, Disodium edta. The business, which is as much of a tech company as it is a beauty and wellness company, is seeking to disrupt a market long dominated by legacy retailers by replacing the in-store experience with product recommendations driven by artificial intelligence and data. Giving you a thick matte, this one's for an elegantly long-lasting pout an ideal evening out companion. Il Makiage Lip SlipUK: 22 - buy hereUS: $24 - buy here, Pros: Lovely colour, lasts a long time, average price point. But I rarely can find that natural finish I love in a foundation without having to do a little mixing and matching. In fact, the foundation is so popular, it's . Once youve finished answering every question, you simply pop your email in a box and it reveals your shade. I like my foundation to just look like my skin. All of Il Makiage's products are packaged beautifully in sturdy, sleek and shiny boxes. The Independents journalism is supported by our readers. 25 best non-alcoholic dupes for beer, wine and gin, 'I tried an oral sex-inspired clit stimulator'. Let's be honest; this foundation is not the easiest on the pockets. I don't think I'll swapping this one into my beauty bag any time soon. These 10 Signs Can Help You Decide, I Masturbated Every Morning For A MonthHeres What Happened, Forget Red Flags: You Need To Be Looking for Beige Ones, Last Chance: Enter To Win the Ultimate Self-Care Giveaway, radiant foundation with my favorite setting powder, Is Rare Beauty Worth the Hype? Ahead, read my full review of the Il Makiage Woke Up Like This Foundation. For more beauty inspiration, read our review of The Ordinarys first-ever concealer. I was incredibly excited to put it to the test throughout an entire workday. If you prefer sheerer coverage or a more radiant finish, a sponge would probably be your best bet. Oh, the journey of my skin. Oddity builds out new products and brands by using its tech to figure out what customers are looking for. IL MAKIAGE is a consumer-tech company which builds and scales digital-first brands to disrupt the offline-dominated beauty industry. Free delivery for many products! added to . Available in 50 shades for all skin tones. The Il Makiage foundation. Created in 2018 by siblings Oran Holtzman and Shiran Holtzman-Erel, its become the second fastest growing e-commerce brand in the US and is a completely revolutionary new way to buy all things beauty. Itll also last through the wildest weather, workouts, dance circles or whatever else you get into. If you send back all three products, you'll only be charged for shipping. Find many great new & used options and get the best deals for il makiage woke up like this foundation shade 40 at the best online prices at eBay! Part of Il Makiage's Black Card range, the Lift Curl & Lengthen mascara is ideal for avoiding clumpy mishaps and achieving full lashes. Il Makiage launched in 2018 and has a full product line, but their foundation is likely their most notable launch. This foundation is available in 50 shades, and the shade-finder on their website was a really helpful tool for me to find my exact shade. Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in. Sign up for our newsletter to get honest reviews on . 30 ML/ 1 FL OZ, Shop All Electronics Cameras, Photo & Video, Shop All Electronics Cell Phones & Accessories, Shop All Electronics Computers, Laptops & Parts, Shop All Electronics Tablets & Accessories, Shop All Electronics Video Games & Consoles, Shop All Electronics VR, AR & Accessories. As stated above, Im always looking for a natural finish that mimics my actual skin, and this foundation does just that. Trying this foundation felt like discovering gold after an extensive search. Il Makiage's foundation is formulated for multiple skin types, but its primary focus is lightweight hydrationsomething all skin types need. Theyre straightforward, asking things like whats your skin type, your preferred way to apply product e.g with a sponge, brush or fingers, the type of coverage you want, and choosing from different pictures of skin tones to match the one closest to yours, gradually narrowing it down each time you click through. Gluten-free & alcohol free I tried two colours of this and found both really bold, easy to apply evenly and hydrating for your lips. Il Makiage ranks 5th among Cosmetics sites. *this is NOT a sponsored video It comes in a really small tube, so I'm sceptical about how long this will last if used daily, but as it's only 21 it's not too bad to replace. "An IPO has clearly been on their mind," he said. Il Makiage Professional Makeup. Full-coverage foundations, concealers, and lip and eye . This is the link for the official website: https://www.ilmakiage.com/You only have to pay $5 shipping when purchasing the items. Simply pump some of the product onto the sponge, foundation brush, or directly onto your face and blend. I usually wear makeup three to four days a week. For the price, you're getting one fluid ounce of product. Our Editors Weigh-In on Their Favorite Products, New to The Everygirl? The end just has a quick makeup application on fast forward. Israeli-owned cosmetics company Il Makiage closed a $130 million private fundraising round that put the company's value at $1.5 billion, making it the newest unicorn owned by Israelis. Considering I spend my workday looking at beauty products on a computer screen, Im not that susceptible to makeup marketing. Usually he looks for companies that have over $100 million in sales and the ability to be profitable within a few years of going public. I wore this for a full eight-hour workday and didnt have to touch it up once. While the colour match for us was way off, the foundation itself was a brilliant base product. I also love that I can sheer it out. Oddity, which is home to the Il Makiage makeup line, the Spoiled Child skin and hair care brand, and a third brand that's in the works, declined to say whether it's planning to go public but did reveal some of its financial metrics with CNBC. Shade #40 Shade #10 Shade #15 Shade #20 Shade #30 Shade #35 Shade #70 Shade #75 Shade #95 Shade #100 . Don't forget to like and subscribe. well done Il Makiage! A Division of NBCUniversal. Despite having dry skin, I've always looked for mattifying foundations. Born This Way Matte Foundation ($40, 1fl oz.) For additional information, see the Global Shipping Programme, This amount includes applicable customs duties, taxes, brokerage and other fees. The Woke Up Like This foundation more than met our expectations, providing us with one of the best matches for our skin tone we've ever had. Instead of creating products that customers would need to try in a store, Oddity uses data and AI to make tailored product recommendations for clients. Id consider myself a medium skin tone with an olive undertone, and this shade definitely delivers. Il Makiage launched in 2018 and has a full product line, but their foundation is likely their most notable launch. My perfect foundation is one that delivers a smooth, matte finish without drying my skin. This company responds to reviews on average within 6 days Positive reviews (last 12 months): 81.3% View ratings trends 37 See all photos This way, you scroll through a whole host of influencers showcasing make-up looks before choosing one you like you're then presented with all the products used to create that look. Phoera Foundation Makeup Full Coverage Liquid Long Lasting Shade Base Brighten . fantastic service, great shade matching, my foundation arrived today and I am over the moon - it is perfect, lovely flawless finish - and I am 70 yrs old. With a desire to merge her writing and beauty interests, Janiah McKelton launched her freelance beauty writing career in 2022. Natural-matte finish looks like your skin, but better More than 225,000 customers have rated the 36 foundation on the website with a 4.5-star review, which is no small feat, so we wanted to see that all the hype was about. Its a costly mistake, setting you back nearly 40 if you get the wrong shade. However, when it comes to buying make-up, particularly foundation, where we want an exact match to our skin tone, its immediately a much trickier process. You can pay $5 to try a full bottle of the foundation for 14 days, and then keep it for $44 or send it back. When you purchase through links on our site, we may earn commission. Despite that, we cant fault the foundation formula that Il Makiage has perfected, thanks to its flawless coverage thats lightweight and long-lasting. Foundation Makeup | IL MAKIAGE Not in love? Date of experience: February 22, 2023. I might not shop Il Makiage specifically for the lipsticks, or I'd only opt for darker colours to ensure that they're deeper, bolder colours because the lighter tones didn't hold for as long as I would have liked. I'm not sure if we would pay 23 for it, although it's definitely a durable mascara. Its retail price is $45, not including shipping and handling. However, it doesn't take more than a few good pumps for full coverage. Heres how it went. WH Beauty Editor Perdita Nouril had a play with the products. I took the brand's buzzy foundation quiz to find my perfect shadeit asks questions about your skin type, the coverage you typically go for, and your undertone. "The CFO hire that was, I think, definitely a positive sign for an IPO, it's something we look for in IPO candidates," said Matthew Kennedy, a senior IPO market strategist for Renaissance Capital. I can almost always expect a minor breakout to leave dark marks behind. For reference, Im wearing shade 110, and currently, my best match is LOreals Infallible Pro Matte in Sun Beige or Fenty in 290. It blew my mind. I also love that it doesnt slide all over my hand while Im applying it, making application with a brush, sponge, or even my fingers a pretty smooth process. Because I could apply it with three methods and get a different look each time, this definitely made this a versatile foundation (making the high pricemore on that laterfeel a little more worth it). (Spoiler alert: I am TRULY OBSESSED.). Aside from the shine, our skin looked flawless from the second we applied it to when we removed it at the end of the day. Il Makiage I Woke Up Like This Foundation UK: 36 - buy here US: $45 - buy here. "And, in my view, for Oddity, we are really creating the next generation, one of the most important consumer companies truly of our lifetime.". Arriving in gorgeous, Il Makiage-branded palettes, I was so excited to test out the brand's beautiful eyeshadow quads. Byrdie is among the first beauty publications she's contributed to. This has the perfect amount of medium coverage. Its just my skin but a little bit (er, a lot) better, which is exactly what I want when Im doing a full foundation look like this. Oddity declined to share its return rate; its gross sales total does not include returns. Il Makiage Foundation Review | Shade 75 Exchanged for Shade 40 | Cruelty-free Beauty Feel Great Beauty 26K views 2 years ago IL MAKIAGE WOKE UP LIKE THIS FOUNDATION | Dry Skin Review. However, I did touch up my skin a little bit after 10 hours because I noticed the areas I touch my face a lot (like leaning on my chin) were starting to wear down. Black Card Lift Curl & Lengthen MascaraUK: 25 - buy hereUS: $26 - buy here, Pros: Bendy brush, not clumpy, long lash effect. Fenty Beauty Pro Filt'r Hydrating Longwear Foundation: This foundation is formulated for a hydrating, matte finish with its grapeseed oil and hyaluronic acid pairing. THANKS to TikTok, the Il Makiage Woke Up Like This Foundation has the same kinda fame as Little Moons and those Amazon leggings. As a result, weve seen a huge uptick in redness and sensitivity. But Il Makiage made a name for themselves with this foundation, and I can see why. Not only does Il Makiage ship to the U.K., it also offers free returns, but standard delivery costs 3.95. Full-coverage foundation with all-day, breathable, comfortable wear Il Makiage Color Boss Squad eyeshadow paletteUK: 38 - buy hereUS: $42 - buy here, Pros: Good pigment, durable, long-lasting, beautiful colours. , the first thing I said was that it blends seamlessly, weve seen a huge in. Here us: $ 45, not including shipping and handling said was it... Alert: I am TRULY OBSESSED. ) its a costly mistake, you... See if its worth the hype builds and scales digital-first brands to the. Further evidence the company could soon have a public stock ticker Makiage made name... Itself was a brilliant base product price for the price, you 're one... Thanks to TikTok, the foundation formula that Il Makiage Woke up like this foundation a play with products. Subject to change until you make payment spend my workday looking at beauty products on a screen... Besides UK, import VAT on this purchase is not the easiest on the pockets Nouril had a play the! 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